Coaching Business Guide
Sell one defined coaching session with a written deliverable before building a program, curriculum, funnel, group, or certification plan. This 20-page guide walks through the zero-budget test of asking five people what they've already paid to solve their problem, why coaching has no product or inventory to differentiate it, and keeping every paid session bounded by a usable written artifact — plus seven working templates to run it with.
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What It Covers
Name the exact customer, problem, paying buyer, and trigger, and confirm real demand by asking whether anyone has already paid someone for help with this problem — not whether they would. End every paid session with a usable written deliverable rather than an open-ended conversation, and separate coaching clearly from therapy, counseling, legal, tax, and other regulated work. Recognize the ceiling of one-to-one hours and the reality of competing against free options like TAP, DOL Navigators, and VBOC counseling for a military audience. Use the checklist, budget, and estimate templates plus the coaching agreement, invoice, lead tracker, and compliance page for every client.
Seven Working Templates
- Checklist
- Budget worksheet
- Estimate template
- Coaching agreement
- Invoice template
- Lead tracker
- Compliance page
This guide gives you the framework. The full Coaching Business Plan ($19) adds an engagement pricing calculator, pricing tiers from a single session to a quarterly retainer, a prospect conversion tracker, and a 90-day launch plan. See what’s inside the plan →