The Real Numbers for Starting a Coaching Business in Kansas or Maryland
Neither Kansas nor Maryland licenses coaches, so the entire barrier is credibility — this plan shows how to test demand with five people who have already paid for help before you spend a dollar, price a defined engagement at $1,200 to $2,500 instead of an hourly rate, and know the one legal line (therapy and counseling) you can never cross.
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Built From Real Numbers
Grounded in the real cost structure: $400 to $900 in realistic first-year startup, mostly professional and general liability insurance, with no license fee in either state and a written engagement agreement that draws the boundary between coaching and licensed mental-health work.
Covers the three buyer types who actually pay — a small employer with a problem employee, a veteran who's already employed and still stuck, and an organization with a budget cycle — and the 90-day plan built around one metric: your conversion rate from free consultation to paid engagement.
What's Inside
- Engagement Pricing Calculator — coaching economics worksheet
- Session Deliverable Planner — client outcome tool
- Prospect Conversion Tracker — sales operating tool
- Group Program Capacity Planner — scalable offer worksheet
- Pricing tiers from a single $150–250 session to a $3,500+ quarterly retainer
- The zero-budget market test: what have they already paid for
- 90-day launch plan built around one conversion metric
