Veteran Business Startup Coaching Guide
Test a ninety-minute startup intensive that produces a visible one-page launch plan before expanding into a longer coaching offer. This 22-page guide walks through why free SBA and SCORE counseling is generic and self-serve while your offer sells guiding tailored to a DD-214, VA rating, or SkillBridge timeline, the zero-budget test of five free sessions that ends with one blunt pricing question, and why the biggest risk is that transitioning service members are cash-anxious — plus seven working templates to run it with.
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What It Covers
Sell the guiding, not the information, since free general business counseling through the SBA and SCORE already exists but isn't tailored to military transition, a DD-214, a VA rating, a SkillBridge slot, or state filing specifics. Offer a free 45-minute session to five people who've already used free startup material, and end each one by asking whether they would have booked it at $197 — five honest no's kills the idea before a dollar is spent. Build the intensive to create a visible launch plan, not merely deliver information, since the purchase becomes urgent only as transition dates and leave decisions become real. Prove one-to-one demand before adding cohorts or a longer package, and use the startup, budget, and estimate templates plus the coaching agreement, invoice, tracker, and compliance page for every client or group.
Seven Working Templates
- Startup checklist
- Budget worksheet
- Estimate template
- Coaching agreement
- Invoice template
- Tracker
- Compliance page
This guide gives you the framework. A full plan for this trade isn’t written yet. To find out whether it can work in your own town, Make It Your Town ($49) gives you a market-check file right away, then I research your trade and zip code and email you what I find. 7-day refund, unless I’ve already emailed your research. Refund policy.