The Real Numbers for Starting a Leadership Training Business When There's No License to Buy
There's no license, no certification and no equipment required to call yourself a leadership consultant — which means the entire barrier is credibility with a corporate buyer, not paperwork. This plan shows how to convert military leadership experience into a teachable method instead of a war story, price a programme instead of a day rate, and build the ladder from free speaking slots to a $1,500–$3,500 day rate.
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Built From Real Numbers
Covers the three routes to credibility with no track record — speaking free in front of buyers, borrowing a brand through methodology certification, and starting where the procurement bar is lower (nonprofits, municipalities, associations) — plus the honest warning that published day-rate data in this industry is largely unsourced.
Includes the buyer map most new consultants miss (the HR contact is rarely the economic buyer), the annual budget-cycle timing that decides when you're actually selling, and the one metric that matters in the first 90 days: rooms spoken in, not proposals sent.
What's Inside
- Program Price Floor Calculator — consulting economics worksheet
- Buyer and Approval Map — institutional sales tool
- Program Design Canvas — method-to-outcome worksheet
- Speaking and Referral Pipeline — credibility-building tracker
- Reported day-rate and per-participant pricing tables
- The ladder from free speaking to a paid corporate engagement
- 90-day launch plan built around one metric: rooms spoken in
