Everything They Know Is Already Free Online. You're Selling What Isn't.
This plan covers the three ways states regulate nutrition coaching — exclusive scope, title/practice protection, or largely unregulated — and the rule that decides almost every scope question: general nutrition information is broadly permitted, individualized advice for diagnosed conditions is not. It walks through the client-screening intake that catches disordered eating and diagnosed conditions before you take a dollar, and why the plan recommends three-month monthly packages ($99–$500+) instead of selling hours.
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Built From Real Numbers
Certification runs $400 to $1,500 (ISSA, NASM, Precision Nutrition, NCSF) and isn't legally required anywhere, but the plan explains why it's required in practice. It gives the required-hourly-rate formula — annual income goal plus expenses, divided by realistic billable hours — and shows why twenty-five clients at $400 a month is real revenue but close to a full one-to-one caseload.
It also covers the online-client trap almost nobody thinks about: the law that applies is the law of the state where the client is physically located, not where you live, which is why the plan recommends starting local until you know the terrain.
What's Inside
- State Scope Verification worksheet for the three regulatory structures
- Client Intake & Referral Screen for diagnosed conditions, pregnancy and disordered eating
- Package Pricing Calculator built off your income goal and realistic billable hours
- Client Duration Tracker — the one metric that predicts a sustainable practice
- Named referral resources: National Alliance for Eating Disorders, findEDhelp.com, 988
- The three-month monthly-package pricing model and group/corporate scaling paths
- First 90-days plan from your state board call through your first two clients
