Dirty Soda Guide
Test the compliant canopy-scale version of a dirty soda stand before ever financing a trailer or truck, proving take rate and organizer demand first. This 30-page guide walks through why there's no cooking involved and no license moat protecting the concept, the real risk that a thin local event calendar won't support the model at the volume it works elsewhere, and building ten drinks to find the true cost per drink — plus seven working templates to run it with.
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What It Covers
Use the smallest compliant canopy setup to prove demand before buying a mobile unit, since there's no cooking involved — no hood, no grease, no fire suppression. Count the actual bookable events in your area before believing the model transfers at the same volume as a larger market, since the calendar is often thinner than it looks. Build ten drinks, total every ingredient and package, and calculate the real cost per drink rather than guessing at margin. Track organizer repeat bookings as more important than any single crowded event, and use the startup, budget, and pricing templates plus the event agreement, invoice, booking tracker, and safety page for every event.
Seven Working Templates
- Startup checklist
- Budget worksheet
- Pricing template
- Event agreement
- Invoice template
- Booking tracker
- Safety page
This guide gives you the framework. A full plan for this trade isn’t written yet. To find out whether it can work in your own town, Make It Your Town ($49) gives you a market-check file right away, then I research your trade and zip code and email you what I find. 7-day refund, unless I’ve already emailed your research. Refund policy.
