Boutique Business Startup Guide
Buy well, mark up right, and sell to people who trust your taste more than a search algorithm. This 25-page guide walks through the four entry paths from no-inventory dropshipping to a physical storefront, the markup and sell-through math that decides whether you survive your own markdowns, licensing and resale-certificate basics, and how to test your niche at a market day before you commit real cash — plus six working templates to run it with.
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What It Covers
Compare the four entry paths — dropship, small capsule, wholesale buy, or a physical storefront — and pick the one that matches your risk tolerance. Get the markup, sell-through, and 70/30 buying math right before you place a wholesale order. Get your sales tax permit and resale certificate in the right order. Run a market-day test before you commit to a full buy. Price with a planned markdown schedule instead of panic discounts.
Six Working Templates
- Startup checklist
- Equipment and budget worksheet
- Wholesale buy and markup worksheet
- Invoice template
- Sell-through and reorder tracker
- Compliance and safety page
This guide gives you the framework. The full Boutique Business Plan ($19) adds a capsule buy planner, a sell-through and markdown tracker, the four entry paths compared, a worked ten-style example, and a first-90-days plan built around one market day. See what’s inside the plan →