Apparel Print-on-Demand Business Startup Guide
Put your own designs on shirts, hoodies and hats with no inventory and almost no startup cash — and avoid the two mistakes that sink most new sellers: underpricing and printing artwork you don't have the rights to. This 21-page guide walks through picking a real niche, pricing every shirt correctly, and the copyright and trademark traps specific to this business — plus six working templates to run it with.
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What It Covers
Form the business, get the sales tax permit this business specifically requires, and understand self-employment tax. Know the real cost per shirt, marketplace fees, and margin before you set a price. Learn the copyright and trademark rules that catch print-on-demand sellers — including military marks — with real case law, not guesswork. Pick a niche using a repeatable research method, not a guess, and track the one number that matters in your first 90 days.
Six Working Templates
- Startup checklist
- Equipment and budget worksheet
- Per-design pricing worksheet
- Invoice template
- Design and sales tracker
- Compliance and safety page
This guide gives you the framework. The full Apparel Print-on-Demand Business Plan ($19) adds a per-shirt pricing calculator down to net margin, a design test worksheet, a sample quality checklist, the military trademark-licensing trap, and a first-90-days plan. See what’s inside the plan →