Fix Their Listing First: The Real Numbers for a Local Advertising Services Business
This plan walks through the three things nearly every small business gets wrong — a broken online listing, a bad sign, and being invisible — and how you get paid to fix them without ever owning a press or a sign shop. It covers the FTC rule that makes an ad agency personally liable for a client’s false claims, the 15 to 25 percent markup worksheet for brokered jobs like signs and printing, and a real worked example of a 30,000-person town where seven competing agencies left the trades, salons and small retailers completely uncovered.
$19 · instant download, no shipping
Get the Plan — $19Secure checkout, instant email delivery of the PDF.
Built From Real Numbers
This plan starts at $300 to $1,500 to launch, with no storefront and usually no license beyond a general local business license. It walks through the sole-proprietor-to-LLC decision, the self-employment tax math (15.3% on 92.35% of net), and the three levels of local licensing you have to check yourself — state, city and county.
It also covers the part most start guides skip: under the FTC Act, an advertising agency can be held personally liable for a client’s deceptive claims and fake reviews, not just the client. The plan gives you the three rules that keep you out of that trouble, plus a one-hour method for reading whether your own town’s market is actually open or already crowded.
What's Inside
- Startup Checklist for registering and licensing the business
- Equipment and Budget Worksheet with a full startup and monthly-cost summary
- Brokered-job pricing worksheet with the 15-25% management markup built in
- Pricing and Estimate Template with revisions, deposit and balance fields
- Invoice Template ready to fill in for your first client
- Job Log and Lead Tracker plus a referral and follow-up tracker
- Compliance and Safety Page covering claims, licensing and image rights
- First 90 days plan and the one number to track each week
